SEO for Brisbane Law Firm

This month we take a look at how a Family law firm in South Brisbane can benefit from SEO by focussing on their core services. The first step for this process is to take a look at the search terms that people are using when they are seeking the services of a law firm.

Firstly, there needs to be a little bit of keyword research. A great example of why research helps in this case is that search terms including the word 'lawyers' are more than double the amount than search terms with the word 'lawyer'. This does not necessarily mean an automatic decision to focus on the more searched term. It really comes down to the competition in the area.

After analysing the competition for this campaign it was decided the focus would be put onto two keyword sets.

1. General enquiries in family law for Family Lawyers in Brisbane would focus on directing general enquiries to a main website.

2. Search terms related to Divorce Lawyers would direct to a small website made for the purpose of generating targeted client contact.

Of course there are a large number of keyword sets for relevant services that need to be considered for the overall SEO campaign. By having one or two clear areas of focus the task of optimising further sets and sub sets of keywords becomes much easier.

Next month we will look at how to pace and schedule SEO processes.